Communication strategies, positioning and narrative frameworks that make complex topics tangible, build trust and tell brands consistently across every channel.
Scenario planning, the Delphi method, backcasting and trend analysis. I identify relevant developments so organisations can spot opportunities early and stay future-ready.
Translating AI, digital infrastructure and governance into trusted narratives — from editorial frameworks to thought leadership at the intersection of technology, culture and design.
Conceiving and producing editorial formats, publications and content — journalistic quality throughout, from the feature story to the research study.
For over fifteen years I have worked at the intersection of journalism, strategic communication and Strategic Foresight. Today I lead communications and marketing at digitalswitzerland, the cross-industry initiative uniting more than 160 organisations behind an innovative, competitive and inclusive digital Switzerland, and co-direct the new CAS Strategic Foresight programme at HWZ Zürich, launching in August 2026.
My path runs from Switzerland's leading newsrooms, among them Handelszeitung, BILANZ and Tamedia, to Europe's largest futures institute, 2b AHEAD in Berlin, where I built foresight studies for clients such as BMW, SAP and Siemens using scenario planning, the Delphi method and backcasting. Through my own practice, Torcasso Media, I move fluently between business, media, science and culture, always with an eye for tone, aesthetics and what genuinely matters.
I help organisations see further. Using scenario planning, the Delphi method, backcasting and trend analysis, I turn uncertainty into strategy — running futures studies, executive workshops and roadmaps that make change navigable and give decision-makers the confidence to act.
I shape how organisations are understood. I build communication strategies, positioning and narratives that make complex topics — AI, digital infrastructure, governance — tangible and trusted. Thought leadership and messaging designed to move markets and people, not just fill channels.
Words are how I think and work. From feature story to research study, I produce editorial work with journalistic rigour and a distinctive voice — interviews, profiles, reports and formats that hold attention and carry a strategy convincingly to its audience.
I work where AI meets culture. I integrate AI-augmented tools into how narratives are created and consumed — without losing editorial integrity — and advise on AI governance, digital trust and the new aesthetics of communication for a transforming media and business landscape.
digitalswitzerland · SATW · HWZ Zürich · 2b AHEAD · BMW · SAP · Siemens · Google · Airbnb · Migros · SBB · Handelszeitung · BILANZ · NZZ · Monocle · Tamedia · Tages-Anzeiger · Ringier · Meter Magazin · Archithema · PwC · IXDS · Rewe · IBM